The Turkey Bowl was a multimedia, cohesive campaign. The client wanted a fun, custom graphic for an experimental marketing campaign that would bring customers into their locations. Customers would "bowl" to earn savings or prizes. The turkey sketch provided by John Quirk, supplemental drawings and vector work done as needed by myself. The graphics created were transferable to all sorts of media to keep a consistent look and feel. The campaign included personalized direct mail, digital/web ads, eMail marketing, signage, and the dimensional Turkey Bowl kit; Custom router-cut Coroplast, with removable vinyl lane graphics.