A new refresh to LoanStar's look and feel was needed. Starting with collection of product documents, a new branding formula was developed.
Starting with one set of documents, the foundation of a new branding system was developed. Consideration for a variety of data and photo(s) was included as contact info needed to be dynamic, and fillable using a web-to-print portal.
Final documents loaded on the web-to-print portal with 0ver 15 dynamic fields. Fields were auto-filled via user selection from a drop down.
The same branding treatment was carried to business cards. Three versions were selected, giving users the option to choose from 2 options for cards with headshots, and 1 without. Users could also choose from up to two back graphic options.
All print media, kits, and products were carried over to a custom web-to-print portal. Special to LoanStar was pre-loading of information. Simplicity, and ease of use for any agent using the site was key. Instead of having to manually fill-out contact info and headshots, the user simply choose themselves under a dropdown menu. Once clicked, all their provided info was populated into the document and the user was ready to go.
Signage collection with resvised branding.
Product flyers with new branding added to the web-to-print portal.
Revised Retractable Banner Graphic. I wanted to try to make a friendly connection with the viewer. Instead of the typical stock photos, I sough out something a little more quirky and fun. Remarkably it was approved.
Final mock-Up of a faux newsroom. The newsroom was broken up into two components - large format panels for the background and panels for covering the table.
Breakdown of panels involved.
Final installed newsroom. *Second table was omitted due to space concerns.